AARRR, also known as The Pirate Metrics or The Pirate Framework, is the acronym for Acquisition, Activation, Retention, Referral, and Revenue. They are the simplest metrics that you have to consider in your funnel when going to build a business.
- If you can read Spanish you could read my very own explanation about AARRR. There, you can also see Dave McClure’s speech (in English) who is the originator of this.
- As they are simple metrics you don’t need a complex system to analyze them. You can use a single page canvas.
- The theory is great but, how you can improve those metrics? There are several tools for each phase.